October 21 – January 31

In Back to the Future: Part II, Marty (Michael J. Fox) and the Doc (Christopher Lloyd) travel to October 21, 2015. And here we are! There may not be any hoverboards, but Jaws 19 doesn’t exist either. There are tradeoffs.

If Back to the Future teaches us anything, it teaches us that we can control our own fate. While everything the future seems grim after that butthead Biff decides to change it to his own liking, Marty ultimately triumphs. It just takes creative thinking and the knowledge that he has the power to mold the future.

We live in a time where the highest selling fiction and movies include The Hunger Games and Divergent, both dark, sharp commentaries on a dystopic future. Whatever we put stock in, read, and consume has a tendency to rise to fruition. When we only imagine a dystopic, apocalyptic world, we do nothing to create a utopic world. And after a while, we forget that an ideal is even conceivable, if not possible. The Back to the Future Campaign asks all of us to imagine our ideal future, to put our innate creativity to work to consider an alternative past, develop actions for the present, and invent a wonderful future.

So, you may be asking, what does this look like?

  • An online time capsule, to which you can submit your idea and dreams for the ideal 2045 (which can include videos, StoryCorps App conversations with BacktotheFutureCampaign as a keyword, written posts, art, poetry, tweets, etc.)
  • A platform through which people can submit letters to their current selves from their 2045-selves, and we’ll return them in a year
  • Open access curricula for workshops, home, and classroom activities that stretch the imagination and jump-start action towards a just, equitable future

Want to learn more? Email anna@imaginebetter.org.